Top tips for live streaming on Periscope, Facebook Live and Blab

Unless you've spent the past year hiding under a rock, you'll be no stranger to the live streaming phenomenon.

Increasingly, businesses are starting to harness the power of this informal, off-the-cuff form of video marketing and get some spectacular engagement. But it's not all about the amount of shares, comments, hearts or props you receive while live - you can take it further.

Live streaming is actually a powerful way to build your email list - and anywhere in social that should be your aim. Your email list is filled with contacts you own, not contacts that could disappear if a platform ceases to exist.

So how can you use live broadcasts to bolster your mailing list?

Create bespoke landing pages

Whether you prefer Periscope, Blab or Facebook Live, you will always have the option to pop a link in your bio. Take the time to create a bespoke landing page for each platform you use, and use that instead of your standard URL. Use the space to offer content tailored to that section of your audience.

You should also embed a sign-up form here to capture your followers' email addresses.

Provide exclusive content

Once your broadcasts are over, you'll be left with some great video content. Turn those replays into content for the people on your list.

You could also offer exclusive live streams to those that sign up, by creating a private Facebook group with the sole purpose of hosting your Facebook Live sessions.

Schedule, promote and capture

Blab is great for planning your broadcasts in advance. You can set up your live sessions ahead of time and share the link to your heart's content.

Consider creating a specific landing page for each blab, so that users have to enter their email address to receive the link. You can then provide reminders prior to the broadcast, and offer the replay after the fact.

Encourage interaction

Live streams are super-simple to share, so make sure you encourage live viewers to do just that to increase your chances of being found by even more users.

With Facebook Live in particular, it's worth your while to get your audience engaging - the more interaction you get, the more organic reach your stream receives.